FUTUREMORI
Field Study 01

Product + Brand

Making unfamiliar products feel obvious.

Positioning · Story · Campaigns · Product
01 / EXPLAIN2025

There’s a new best way to work remotely

How do you explain something people have never experienced?

Concept · Script · Storyboard · Direction · Production · Post

View Film (opens in a new tab)
A laptop displaying coworkers in Katmai with Atlanta and Berlin calloutsFilm / 01

Wrote, storyboarded, directed, filmed in Katmai, remotely directed the live-action portions, and led post production.

02 / PROVE2024

Reactions from CES 2024

Let real reactions carry the argument.

Live Direction · Interviews · Production · Post

Produced and directed the live-event interviews, interviewed users on location, and led post production.

View Film (opens in a new tab)
A CES attendee reacting while trying Katmai's virtual officeFilm / 02
A Katmai user named James D. appearing inside a virtual officeFilm / 03
03 / DISARM2024

The world’s most boring video game…?

Use the product’s uniqueness instead of hiding it.

01 Name the objection02 Lean into the distinction03 Turn friction into clarity

Concept · Script · Storyboard · Direction · Production · Post

Wrote, storyboarded, directed, filmed in Katmai, and led post production.

View Film (opens in a new tab)